client

A Global Consulting Firm

objective

Train 40 business consultants over two days to increase their interviewing skills and comfort level working with the business news media.

solution

Developed a creative program where consultants not only participated in mock interviews as the subject matter expert, but they also played the role of reporter, developing journalistic-style questions and “grilling” colleagues.

result

Participants left with improved interviewing skills due to the ability to better understand how a reporter thinks and works. As a result, consultants were more enthusiastic and successful when the news media called seeking commentary.