client

A Division of a Big 3 American automotive manufacturer

objective

Train retail sales consultants on a new model and its competitors.

solution

Designed and created a 4-hour training program that engaged participants beyond the normal curriculum mix of classroom instruction and driving courses. The entire program charged participants with the task of evaluating the vehicles as if they were journalists developing a magazine article rating the field.

result

The training was highly successful, exceeding expectations of both the client and participants. Program ratings by participants were higher than usual and subsequent programs utilized similar approaches.