client

Community Consolidated School District 21

objective

Foster greater inclusion of students, parents, and community members in the life of a school district encompassing twelve K-12 schools, and elicit more involvement in school programs by an ethnically diverse population.

solution

Created a highly readable and visually appealing newsletter for community-wide distribution with alternate language versions.

result

The community responded with increased attendance at district programs and events; parents became more involved and supportive and the schools’ importance in the life of the community was kept front and center.