client

University of Chicago, Office of College Admissions

objective

Create recruitment viewbook and application forms that encourage talented high school students to apply for admission.

solution

Wrote viewbook copy; worked with admissions office and College administrators to develop key messages; assigned photographers and helped choose photos; gathered bids for printing; oversaw layout and production and managed budget.

result

Over a period of several years in the 1980s and 1990s tuition doubled, but applications still rose by 20 percent.