client

A global consumer electronics company

objective

Create a simple but effective way to make employees working in the US, Europe and Asia for eight distinct brands managed under an international holding company feel more connected to each other, without the use of a global Intranet.

solution

Developed a quarterly HTML newsletter written by professional communicators in a journalistic style to discuss the company’s key challenges and opportunities.

result

Employees were able to easily digest details about the holding company’s strategies, priorities and financial performance as well as information about new acquisitions. Employees also used the communication piece to learn about each brand’s positioning and how to leverage resources across global boundaries.