client

A large industrial contracting firm in the Chicago area

objective

Develop a sales and marketing communications tool to win new business.

solution

Developed, wrote, cast, produced and edited a video that detailed the company’s the impressive successful past projects and highlighted the company’s key market differentiator: a longstanding commitment to quality processes and workmanship.

result

The marketing communications piece was credited with winning the company $1 million dollars in new business in the first month and was repeatedly used to win contracts.