client

A national event marketing and sales training company

objective

Display understanding of the target market as part of an entertaining and insightful proposal to launch a youth brand vehicle line.

solution

Wrote, cast, produced and directed a short video that communicated the world of the young customer via a slice of life without resorting to dry demographic data or expert commentary.

result

The video successfully relayed the attitudes, culture and interests of the target customer in a disarming and engaging way. It was received with great enthusiasm by the client and served as the leading creative “big idea” of the program.