client

A Chicago area hospital

objective

Promote the health organization’s state-of-the art electronic patient record system internally and externally.

solution

Created a compelling, educational video that featured patient stories and demonstrated the short-term and long-term benefits of eliminating paper medical records.

result

The organization successfully delivered its messages to distinct audiences, including national policy makers, patients, employees and independent physicians, which led to buy-in by employees and independent physicians to use and support the new system.