client

An online web site that evaluates and ranks toys for children with disabilities

objective

Raise the profile of the free service by increasing hits on the organization’s web site.

solution

Developed compelling user case studies of parents and children whose stories could be shared with the news media to coincide with the annual holiday media coverage.

result

Obtained feature stories in print outlets, leading to a 100% plus increase in hits to the organization’s web site immediately following publication.